presents
Charlie Wetzel
on
How To Write Books That Outlive You!
Discover how to combine insight, structure and heart to create New York Times quality bestselling books!
From The Desk of Toyin Crandell
One thing I know about you is that you refuse to stay the same person year after year. You’re driven by growth, purpose, and a hunger for transformation. If you are someone who cares about thinking better, executing with consistency, or unlocking your next level of leadership, impact (and income)—then you have been looking for the Self Mastery Academy.
This isn’t just a program; it’s a room full of world-changers who lead with passion, are building emotional mastery, sharpening the way they show up in the world, and making God’s vision for their lives real.
And here’s why I’m really, really excited right now.
On December 11th, we have a truly special guest trainer joining us: Charlie Wetzel, John Maxwell’s lead writer for over 30 years. Together, they’ve co-written over 110 books with over 26 million copies sold including multiple New York Times bestsellers.
Charlie will be training you on how to take the messages God has given you in us and turn them into a book that is powerful, transformational, and can impact millions of people. You will learn:
👉🏽 How he’s been able to create such an incredible body of work over three decades.
👉🏽 Practical insights from his writing process
👉🏽 Lessons learned from working with John Maxwell for over 30 years
👉🏽 How to write New York Times Bestseller quality books - books that aren’t just released but carry a depth of wisdom that makes them go viral back to back.
Excited doesn’t even begin to cover how I feel about this.
When you join Self Mastery Academy, you’re stepping into a space where you’ll learn from not just Charlie Wetzel but also other incredible mentors every quarter, like the legendary Mike Michalowicz, over the next 12 months.
I’d love to see you in the room.
Scroll below to get more information about the other Member benefits and sign up to join us in Self Mastery Academy. Myself and Charlie Wetzel will see you on our next live coaching call - THIS Wednesday, December 11th!
To your growth,
Toyin Crandell
Become Your 10x Self
So You Can Have Your 10x Life.
Self Mastery Academy
Build Mental Toughness.
Leverage Challenges.
Achieve.
Imagine...
Living consistently at a level of mastery where challenges excite you instead of feeling fear or intimidation. Where you tackle complex problems with confidence and grace, knowing you have the skills and experience to handle whatever comes your way.
Knowing that what you're doing everyday makes a real difference. Seeing the impact of your work on others, whether it's through your work, or in your personal circle. Knowing you are contributing to something bigger than yourself.
Having that inner strength to stand in your own power, knowing your worth and not doubting your abilities. Feeling confident in your decisions, your path, and yourself, no matter the challenges or setbacks.
Finding that sweet spot where your work fuels your life, and your life energizes your work. Where you don't have to sacrifice family time or personal passions to succeed professionally.
Being truly present in every moment. Not worried about the past or stressed about the future, but fully experiencing and appreciating your now. Whether it's a quiet morning with a cup of coffee or a belly laugh with friends, those moments of pure, simple joy.
Feeling that spark of passion, things that deeply matters to you. Being yourself, and not needing to put on a show for anyone.
Self Mastery Is Committing To YOU.
The Foundation Of All Success Is Your Mind.
Building self mastery and mental toughness is the single most important quality needed in anyone who is able to create lasting personal success.
So What Is Self Mastery?
Self Mastery is a commitment to your 10x life.
The version of you that leads from the front and does not hold back because of what others think of you.
The version of you that makes decisions under pressure without sabotaging yourself.
The version of you that leads and attracts top talent longterm.
That is able to stand when everything in you wants to throw in the towel and just "start again".
That feels zero guilt about giving yourself the gift of time when it feels like everything and everyone else is warring for a piece of you.
The version of you that is committed to a different way of living. That has decided to continually reinvent yourself in the process.
Self Mastery is you vs. you.
The version of you that LOVES your life again... every part of it. Your money. Your work. Your relationship. Your body. Your health. Your mental capacity. Your accomplishments. Your
faith. All. Of. It.
Here’s the truth:
You don’t need to go this far.
You don't need to do this much.
In fact, most people around you are happy to settle for less.
But not you.
You are committed to a different way of living.
You have made a decision to continually reinvent yourself to see just what is possible at your max potential.
That process of re-invention is what I call - Self Mastery.
Welcome to the Academy, we've been waiting for you.
What You'll Experience?
FIRE Training
A live teaching that provides
strategies you can implement
immediately to begin to change
the areas of your life that you
have been most stuck in and
change the way you are thinking,
creating and leading others.
Deep Thinking
Thought provoking insights from someone who has done this work repeatedly with proven success,
who has spent time with other
leaders like Sir Richard Branson,
John Maxwell, Anthony O’Neal,
Sunday Adelaja. Ideas that will
push you to be more real with
yourself than you have been in a
long time.
Elite Community
Connect with like-minded
business owners and career professionals who are non
negotiable about living at their
absolute top potential. Share your thoughts, next level identity in a
room that will challenge, stretch,
and encourage you instead of
those who try to limit your dream because of their own fear
As a high achiever, you often hear, “look at how much you’ve already
accomplished… settle down”
But you KNOW there is more.
You know there is a greater level of significance that is available whether others
want to play at that level or not.
You are grateful for your success but ready for significance.
Welcome To The Academy.
We've been waiting for you.
Members' Benefits
Monthly LIVE membership-only training sessions from Toyin Crandell, your Self Mastery Lead Coach.
(Course Content Below)
Weekly Live Peak Performance Coaching by one of the world's top Neuroscience Experts and Coach.
Weekly sessions with a seasoned Neuroscience Expert and Coach including hot seat mindset coaching, training on your next level, and topic symposiums for application.
Quarterly LIVE Guest Expert Sessions with 7, 8 and 9 Figure Entrepreneurs.
Each quarter, Toyin will open the door for some of her top 7 - 8 figure and billion dollar mentors to share with you how they
have created Self Mastery and the lives they now live.
There WILL be some surprises this year!
Opportunity to get in the "Hot Seat" for 1on1 Coaching in a Group Setting.
Each month, selected members get the chance to be in the hot seat – a transformative experience where your business,
mindset, or strategies are assessed and enhanced by experts.
Opportunity to get in the "Hot Seat" for 1on1 Coaching in a Group Setting.
Gain access to LIVE mini-courses on topics like Mental Toughness, Time Leverage, Emotional Mastery, Self Leadership,
Resilience and more. Each session will give you the stamina you need to not only “survive” the challenges that arise as you
scale your business, finances or career, and life — but to thrive.
Focuses include but are not limited to:
How To Reinvent Yourself
Stronger Than Yesterday: Building Grit and Mental Toughness – Learn the neuroscience of resilience; how to understand and develop their grit and mental toughness to hit goals despite obstacles.
Finishing What You Start - Productivity and Leveraging Time
Mimesis. Why You Want What You Want - How to make sure that you are living YOUR life and not someone else's.
Co-Creating With God - Making Your Wildest Dream Come True
Fun Is Fuel - The Joy Infusion Formula
Emotional Mastery - Creating and Living In Your Emotional Home
The Gray Rhino – Understanding why we avoid critical action and breaking the hold of procrastination to take necessary action now.
How To Build Influence In Your Team and With Your Clients Within One Month
The Art of Thinking - The Mental Strategy to Resolve ANY Challenge
Building Resilience - How To Be IMMOVABLE
Becoming Unstoppable: Demolish Your Negative Self-Talk
The Power Of Focus - Building a Laser-Sharp Mind
Member content portal access: every session is recorded, and we add all training videos, templates, and documents to the Self Mastery Academy portal. You will have access to the core content and recorded trainings while subscribed.
Custom templates and worksheets: whenever a training requires templates, you receive all templates and worksheets for self-application.
Early Access to Upcoming Book Releases.
Private Community: A dedicated space for Self Mastery Academy members to share wins, and deals; network, and keep one other accountable.
Ticket discount to the Premiere Toyin Crandell Coaching's annual Millions Retreat.
Personal, professional and spiritual acceleration with proven insights that have helped over 50,000+ community members SHIFT.
Investment To Join The Academy
Formerly $24,000/year now discounted for a limited time to
$300
per month
--- OR ---
$3000
per 12 months
GET 2 MONTHS OF YOUR SUBSCRIPTION- FREE!
Founding members rate*
This rate will be honoured for any member as long as there is no pause in their subscription.
The Self Mastery Academy Is For You If You Are…
Done with constantly measuring your progress against others and feeling like you're running a race that you can't win.
Ready to be around people who understand the pressure that comes with creating at a higher level. To be able to share your concerns without being made to feel ungrateful or boastful. No judgment.
Ready to break through areas of plateau, where you have been pushing but feeling like that next level is just out of reach. If you're tired of repeating the same level of success but not breaking through to your next.
You have a great life, a successful career, a loving family... but know that there is more. You refuse to look back and see a life where you settled into complacency. But to be honest, you can't shake this guilt for wanting more.
Despite all I've achieved, I can't kick the feeling that I don't truly belong at this level. It's as if one day, everyone will realize I'm not as competent or talented as they thought. Fighting this internal battle is draining.
It’s Your Time To Achieve
To create FREELY. Bring your ideas to life without fear and restrictions.
To have real connections with people, relationships where I can share my true thoughts and feelings, and they can do the same. Genuine, deep connections.
To be appreciated — not just for your achievements or your title but for who you are? For your ideas, your character, your unique perspective.
Self Mastery Academy Ethos
This is more than a “subscription”;
Stepping into The Self Mastery Academy draws a line in the sand.
It is a point of no return.
A refusal to be surrounded by anything less than a culture of excellence and empowerment.
In the Self Mastery Academy, we believe:
You don’t need to compromise your values, family or rest to scale your business or increase your career income IF you use the RIGHT strategy.
Anything is possible in any amount of time if you can finally get gut-level honest with yourself about the areas you have been sabotaging yourself, SHIFT and adapt.
Look back at your day knowing you've made a difference. Knowing that your work, your actions, are genuinely helping others and creating the legacy you have envisioned.
Real success comes from strategy over vanity metrics.
In the power of faith and following a path that is ONLY your own.
How the Self Mastery Academy Works
Step 1
Sign up for the either the monthly subscription or the annual option by clicking the gold button below and inserting your information!
Step 2
Get access to the members portal, private community, videos, and weekly LIVE training where you will be CHALLENGED and stretched to create at levels you never have before.
Top athletes do not function alone. They surround themselves with likeminded people pursuing similar goals. It’s time to find your people.
Step 3
Login to the portal and step
into a training room like nothing you’ve experienced before.
From an expert who
has spoken on over 100 stages and trained over 50,000 business owners and career professionals who do 👏🏾 not
👏🏾play 👏🏾about their growth.
Why The Self Mastery Academy?
Because we want to equip leaders to lead despite flux and uncertainty. The Self Mastery Academy is a transformative platform dedicated to empowering leaders in achieving their highest potential through in-person and online training sessions. Leaders and high-achievers learn how to use the power of neuroscience to master themselves, unlock their full potential, and confidently step into new realms of success and fulfillment.
Toyin Crandell has trained over 50,000+ business owners and career professionals in applying neuroscience-based strategies
for self-improvement, personal growth, and breakthrough performance. She offers unique insights into how the mind can be trained
to not only achieve financial success but also to excel in all areas of life. Her approach combines cutting-edge science with
practical, actionable strategies.
Self Mastery Academy is not just a learning platform; it's a movement that has impacted lives across the globe, from from all 50
states across America, Canada, Australia, Taiwan, United Kingdom, Belgium and beyond. Here, you will learn how to take action
beyond your limitations, laugh in the face of adversity, expand your horizon, and achieve results beyond your wildest dreams.
Ready to say "yes" to your next level?
Awards
Recipient of the SUCCESS
Magazine’s 2023 Women of
Influence Awards
CEO of the 74th fastest growing company in Canada according to the Globe and Mail with a verified 592% growth in 3 years
Best Financial Consultant in Ajax, Canadian Choice Awards
Leadership Excellence Award, Nigerian Canadian Association
Recipient of the Business Enterprise Award with Afroglobal Television
Top 300 Emerging Leaders,
Governor General’s Canadian
Top 75 finalist of the Top Canadian Immigrant Awards
Top 100 Black Women to Watch In Canada, CIBWE
Investment To Join The Academy
Formerly $24,000/year now discounted for a limited time to
$300
per month
--- OR ---
$3000
per 12 months
GET 2 MONTHS OF YOUR SUBSCRIPTION- FREE!
Founding members rate*
This rate will be honoured for any member as long as there is no pause in their subscription.
Hear how over 50,000+ business owners and career
professionals across the world 🌍 received our training &
shifted into their next level!
About Your Self Mastery Academy Host
- Toyin Crandell -
Ok, OK, I can hear you asking -
But Toyin, are you legit?! Here are some boring stats about me 🥱🥱🥱 —
As a seasoned expert in personal development, Toyin has guided countless individuals through their transformation journeys. With a blend of expertise, empathy, and insight, Toyin will be your mentor in this transformative evening.
Toyin Crandell 5 years ago:
Homeless and squatting with my sister, then parents, then aunt because we couldn’t afford our own place to rent.
Ran out of food to eat - my husband ate chocolates for a week so I could have the last of our food as I was breastfeeding our 6-month-old.
Had to email friends and family to help with rent and bills. One of the HARRRDDDDDEST things I ever had to do.
Random fact - I made a decision that I would become a Millionaire in a year on that 👆🏾 night. Didn't do it in a year but in 3 years...
Today:
11 streams of income
Multiple real estate properties
Running a multimillion-dollar company
Living in a home that often brings me to tears
Celebrating our clients paying off millions of dollars of debt, becoming multimillionaires themselves in record time, and gaining the freedom they dreamed of.
1 of 50 finalists for the SUCCESS 2023 Women of Influence Awards
CEO of the 74th fastest growing company in Canada according to the Globe and Mail with a verified 592% growth in 3 years.
More Receipts
Mastered the Service-based, Business, Ministry and Government sectors
Coached government officials to win political campaigns and get into municipal, and federal office
Spent 9 years working in the social sector (assistant director for a system of 27 shelters for men coming out of addiction)
15 years in ministry - worship leading, teaching and 3 years of street ministry assisting the homeless
Contrary to popular belief, I did not just work
HARDER...
I committed to myself and my family to learn how to LEARN.
To change how I think.
I learned how to re-invent myself.
Featured On:
The Self Mastery Academy is for those who do not need to be convinced about what is possible for their lives.
They know they were called for more and are ready to create it. Not tomorrow, today. If that is you, sign up and let’s help you create a life of wealth, empowerment, and legacy.
I’ll see you on the other side.
You Are A Reflection of The Closest 5 People To You...
Surround Yourself With..
Innovators and Visionaries: You who aren't afraid to think outside the box, challenge the status quo, and bring groundbreaking ideas to life.
Integrity: You honor your word. Whether people are watching or not. Being aligned with people of integrity is non negotiable for you.
Motivated Achievers: You set ambitious goals and tirelessly work towards them. You inspire by action, perseverance and hard work — AND you know when to go out, have fun and enjoy the fruit of your labor.
Authentic and Transparent: People who value honesty and realness above fluff. You are genuine and fearless in vulnerability, fostering an environment of trust and openness.
Committed to Wellness: You prioritize physical, mental, and emotional health, and know that a balanced life is the only way you will do this in a sustained way.
Investment To Join The Academy
Formerly $24,000/year now discounted for a limited time to -
$300
per month
--- OR ---
$3000
per 12 months
GET 2 MONTHS OF YOUR SUBSCRIPTION- FREE!
Founding members rate*
This rate will be honoured for any member as long as there is no pause in their subscription.
Welcome To Your Next Level
What You Receive In The Academy!
💪🏾 Monthly LIVE membership-only training sessions from Toyin Crandell, your Self Mastery Coach
💪🏾 Weekly Live Peak Performance Coaching by one of the world's top Neuroscience Experts and Coach
Weekly sessions with a seasoned Neuroscience Expert and Coach including hot seat mindset coaching, training on your next level, and topic symposiums for application.
💪🏾 LIVE Guest Expert Sessions with 7, 8 and 9 Figure Entrepreneurs
Each quarter, Toyin will open the door for some of her top 7 - 8 figure and billion dollar mentors to share with you how they have created Self Mastery and the lives they now live.
💪🏾 Opportunity to get in the "Hot Seat" for 1on1 Coaching in a Group Setting
Each month, selected members get the chance to be in the hot seat – a transformative experience where your business, mindset, or strategies are assessed and enhanced by experts.
💪🏾 Exclusive Mastery Course Content
Gain access to LIVE mini-courses on topics like Mental Toughness, Time Leverage, Emotional Mastery, Self Leadership, Resilience and more. Each session will give you the stamina you need to not only “survive” the challenges that arise as you scale your business, finances or career, and life — but to thrive.
💪🏾 Member content portal access: every session is recorded, and we add all training videos, templates, and documents to the Self Mastery Academy portal. You will have access to the core content and recorded trainings while subscribed
💪🏾 Custom templates and worksheets: whenever a training requires templates, you receive all templates and worksheets for self-application
💪🏾 Early Access to Upcoming Book Release
💪🏾 Private Community: A dedicated space for Self Mastery Academy members to share wins, and deals; network, and keep one other accountable
💪🏾 Ticket discount to the Premiere Toyin Crandell Coaching's annual Millions Retreat
💪🏾 Personal, professional and spiritual acceleration with proven insights that have helped over 50,000+ community members SHIFT
Self Mastery Academy
HOME / PRODUCT / CHECKOUT
Frequently Asked Questions
What is Self Mastery Academy?
Self Mastery Academy is an ongoing program designed to teach individuals how to build mental stamina in order to withstand and create greater levels of shift despite life’s challenges. We are here to help you build mental toughness and achieve levels of accomplishment you have always wanted but felt you have been just shy of.
What’s the investment?
The membership is $300 USD per month or $3,000 USD yearly for 12 months.
Is billing recurring?
Yes. Once you sign up you will be placed on monthly auto-renewal but you can cancel or pause anytime in your account settings.
If you pre-pay for the year and get the bonus as well as the prepaid discount, you will be placed on an annual auto-renewal and you can cancel the renewal at the end of that year.
When I join, is there a place to ask questions?
Yes. The Hot Seat Opportunity gives selected members the chance to be in the hot seat – a transformative experience where your business, mindset, or strategies are assessed and enhanced by experts.
How long does my membership last?
Self Mastery Academy is a monthly membership but you can cancel or pause anytime. No long term commitment is needed. If you pay in full, you get a discount. As long as your membership is active you have access to all the content. Upon cancellation, there is a 12 month pause before you can rejoin. You can do these classes and programs for as long as you want. For me, self mastery is how I live. I’m going on year 6 of committing myself to living unlike the masses. All course content is available only while the membership is active.